This is a guest article by Anna Zaika, a recent University of Houston graduate who interned at SNR Creative for three summers. Anna is a budding writer and will soon start her new role at Academy Sports and Outdoors this month. Visit Anna Zaika | LinkedIn
At the beginning of this year, I started learning how to crochet. Beyond being one of the most fulfilling hobbies I’ve ever had, a fun bonus has been the ability to create handmade, tangible gifts for people.
When I shared my crochet journey with a good friend, he jokingly requested a pink can koozie. Deciding to humor him, I went ahead and made one. I gave it to him during a shared class– a class I would often forget to bring a pen to. A few weeks later, I received something in return: a custom pen with my surname engraved on the side. We laughed about this small exchange being an example of the law of reciprocity, a concept we had studied in our consumer behavior class the previous semester.
The law of reciprocity states that people are obliged to give back to others in the form of a behavior, gift, or service they have received first.
But, it’s more than just an obligation or a transactional marketing strategy. It can certainly work in that context, but at its core, the law of reciprocity is deeply human. Reciprocity represents a shared desire to acknowledge kindness and sustain social connection. What began as a lighthearted gift turned into a quiet moment of mutual appreciation– one that made our friendship a little stronger. And, we both use our gifts regularly, which points to the fact that meaningful reciprocity stems not just from giving back, but from giving back thoughtfully.
Now, as a recent graduate preparing to enter the workforce, I’ve been thinking about the law of reciprocity in a different light. When you’re just starting, it’s easy to feel like you have little to offer: no years of experience, no impressive track record, no network to leverage. I’ve come to realize, though, that reciprocity isn’t only about matching value; it’s about showing up with intention, humility, and a willingness to contribute meaningfully in whatever way you can. Even seemingly minor gestures can foster strong camaraderie and connection.
At the start of my career, I plan to approach every opportunity with curiosity, enthusiasm, and a sense of responsibility. I may not be the most seasoned person in the room, but I can be the most prepared. I can listen deeply, ask thoughtful questions, follow through on small tasks with excellence, and show gratitude for mentorship and guidance.
What I hope to impress on my new colleagues and organization is not just potential, but presence. I want to be seen as someone who brings energy, takes initiative, and uplifts others. I believe reciprocity isn’t about waiting until you have “enough” to offer– it’s about giving what you can, when you can, and trusting that the impact will come full circle. Remembering a birthday, offering help when someone’s overwhelmed, sharing a useful resource, or simply thanking someone for their time are a few examples. Just like a pink crochet koozie and a custom pen, sometimes the smallest gestures hold the greatest meaning.
